SWOT Analysis 

 

With the economic world evolving due to Covid19, it is important as a business owner to sit back and reassess what impact the “new normal” will have on your business.  

Preparing a SWOT analysis is a simple high-level way to assess your business’, Strengths, Weaknesses, Opportunities and Threats. When performing your SWOT analysis it is important to consider both internal and external factors including environmental, economic, global and governmental and the key factors identified should align to your business’ goals and strategic plan.